Top 7 Ways Email Marketing Can Help You Win Your Political Campaign

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Wednesday, 02 September 2009 13:06

More than ever, voters are using the Internet to search for information about the candidates and their positions for the upcoming election. They're are reading blogs, visiting candidates’ websites and checking their inboxes for political information. Email is one of the most cost-effective forms of paid advertising.
The low cost of only about a penny per email sent is just one factor that makes email marketing such a powerful tool. Email happens to also be the number one online activity of Internet users. Here are our top 7 ways email marketing can help you win your political campaign:

Email enables you to directly communicate with your constituents, allowing you to deliver your message directly to their "in Box." Sending out direct mail pieces that often get tossed out with junk mail can be ineffective, not to mention pricey.
Email is a fast-response mechanism. It makes it easy to get an important message out to your target audience quickly and efficiently.
Email helps drive traffic to your website and can significantly increase your repeat visits. Website visitors that would normally only visit your website once can easily be reminded to return again and again.
Email is personal. When you can collect an email address, you can now reach your constituent in the same manner as their friends and family. You can personalize your email with your constituent’s name to further improve your positive impact.
Email is 100% measurable. With an advanced email marketing application such as Excerpo® Mail, it's easy to see results such as:

Number of emails successfully sent
Number of emails successfully delivered
Number of emails opened
Total number of clicks from your email to your web site or blog

Email is viral. It offers an easy way to encourage word-of-mouth marketing. One study found that 40% of voters either sent and/or received email from friends and family about politics.
Email delivers immediate results. About 90% of all people who will read your email will do so within 48 hours. Planning a direct mail or TV campaign? Be sure to test your message via email first. Use an A/B split test will quickly determine which headlines deliver the best responses.

Email can be an extremely powerful marketing tool – if you know how to go about it the right way.
An effective email marketing campaign requires a) building a permission-based email list, b) writing and designing compelling email content, c) successfully delivering your email campaign to your target audience, d) analyzing and continually improving your results.

If any of these steps are not properly executed, results the email campaign will produce and will disappoint. However, since every element of an email campaign is easily measurable, the email marketing strategy can be continually tested and adjusted.

eBusiness News
By AIS Media, Inc.
Published: October 9, 2007

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