An official Congressional e-newsletter can do so much more than simply provide a recap of recent Member goings-on. Smart e-newsletters drive participation to upcoming events and forums, ask for and collect constituent feedback, and provide valuable, timely resources that help your communities gain access to government resources. You work hard, and e-newsletters are a great vehicle for sharing this work.
At DCS, we understand that creating and maintaining an effective e-newsletter program is both an art AND a science. Any system can provide data, but useful data doesn't just happen.  
Segment. Test. Target.

While open rates do change depending on time and day, there exists no universal secret formula for maximizing open rates and engagements. Only with a planned mix of testing, tweaking, and testing again can your office tap the true potential of an e-newsletter program. DCS will work with you in creating this plan - and execute it for you. We'll take care of subject line testing, help you brainstorm ideas, and share examples that others have found successful.

Let us write it.

Too busy to produce content on a regular basis? Not a problem. The DCS e-newsletter service includes subscription to Hot Topics, sample e-newsletters researched and written by our staff that aim to provide access to timely resources or spread awareness of important dates (think: Medicare Reenrollment, Women's History Month, free online tax resources . . .etc.).

Want to learn more? Just shoot us an email or give us a quick call. You can also find a full breakdown of our e-newsletter service here.