Email Appends: Why DCS?
We can exponentially increase your
communications universe by:
- Using
only the most up-to-date registration files
- Matching and testing current emails
- Eliminating
invalid addresses and people uninterested in your e-newsletter
- Selling
the list directly to you: it’s yours to keep

Our e-mail append service is
cost-effective and guaranteed to generate higher rates of response with
an online audience.
Congressional offices acquire e-mail addresses to communicate critical
information to constituents, as well as highlight legislative
accomplishments in Washington. Campaigns use the DCS append service to
build and maintain a list of online supporters within their district or
region. Organizations can utilize the append service to create broader
support and target members geographically.
The
Process:
We take your list or voter file and
match it to thousands of e-mail addresses.
Upon completion of the match, a welcome message will be sent to all
acquired addresses to ensure that all subscribers consent to receiving
e-mails from the organization, office, or campaign. If a subscriber
wishes to opt-out, the opt-out is automatically processed so you only
pay for valid addresses.
Targeting:
DCS
can target specific demographics based on age, geography, and many
other demographic identifiers. Through a targeted append, you can
improve your response rates and target your message to better fit your
constituents’ interests.
Step-By-Step: The Append Process
- Step One:
Tell us how many e-mail addresses you’d like, and we will use your
voter file to begin the matching process.
- Step Two:
We take your current e-mail address list and program the append system
so that you do not pay for those same addresses from DCS.
- Step
Three: Our e-mail database
matches e-mail addresses to available voter data. The system uses a
comprehensive matching algorithm to ensure maximum match rates.
- Step
Four: We analyze your list
and remove any bad or defunct e-mail addresses.
- Step Five:
We send a welcome e-mail to the list, asking constituents if they would
like to receive e-updates from you. This is done through an opt-out
process to maximize append effectiveness. Opt-outs are removed.
- Step
Six: We’re done! We provide
the data to you in an accessible format (e.g. Excel or CSV) and assist
you with the import process. For clients using our e-mail service, there
is an automated, seamless
transition to your e-mail
database.
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