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Providing Comprehensive Technology Strategy to Further your Communications Goals.

E-mail Appends
Email Appends: Why DCS?

We can exponentially increase your communications universe by:

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  • Using only the most up-to-date registration files
  • Matching and testing current emails
  • Eliminating invalid addresses and people uninterested in your e-newsletter
  • Selling the list directly to you: it’s yours to keep

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Our e-mail append service is cost-effective and guaranteed to generate higher rates of response with an online audience.  Congressional offices acquire e-mail addresses to communicate critical information to constituents, as well as highlight legislative accomplishments in Washington. Campaigns use the DCS append service to build and maintain a list of online supporters within their district or region. Organizations can utilize the append service to create broader support and target members geographically.


The Process:

We take your list or voter file and match it to thousands of e-mail addresses.  Upon completion of the match, a welcome message will be sent to all acquired addresses to ensure that all subscribers consent to receiving e-mails from the organization, office, or campaign. If a subscriber wishes to opt-out, the opt-out is automatically processed so you only pay for valid addresses.


Targeting:

DCS can target specific demographics based on age, geography, and many other demographic identifiers. Through a targeted append, you can improve your response rates and target your message to better fit your constituents’ interests.



Step-By-Step: The Append Process

  • Step One: Tell us how many e-mail addresses you’d like, and we will use your voter file to begin the matching process.
  • Step Two: We take your current e-mail address list and program the append system so that you do not pay for those same addresses from DCS.
  • Step Three: Our e-mail database matches e-mail addresses to available voter data. The system uses a comprehensive matching algorithm to ensure maximum match rates.
  • Step Four: We analyze your list and remove any bad or defunct e-mail addresses.
  • Step Five: We send a welcome e-mail to the list, asking constituents if they would like to receive e-updates from you. This is done through an opt-out process to maximize append effectiveness. Opt-outs are removed.
  • Step Six: We’re done! We provide the data to you in an accessible format (e.g. Excel or CSV) and assist you with the import process. For clients using our e-mail service, there is an automated, seamless transition to your e-mail database.

 

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DCS Internet Strategy
600 Pennsylvania Avenue SE, Suite 200
Washington, D.C. 20003
Phone: (202) 544-2950
Fax: (202) 544-2850
Copyright © 2012. DCS Internet Strategy.